This month, Sandra and Chris from WestonBoxes visited the ITHC Craft and Hobby Fair at the NEC. Both were amazed at the amount of people and general crafty hustle and bustle going on there.
The ICHF show is a must for all types of crafty people, from card makers, to cross stitchers to clothing or food producers. It is a massive 3 day event spanning 3 halls in the NEC and, it is very, very, busy!Chris said of the event, ‘It was interesting to see our boxes out on display with so many retailers and to see the kind of consumer demand that there is on our product range in this market’.
Sandra and Chris
spoke to customers, retailers and press contacts and got great feedback
on the WestonBoxes product range from all who were either buying or
selling. Sandra said, ‘These shows really are heaven for crafters, with
everything from beads to cutting boards to WestonBoxes available at
discounted show prices. The retailers love them too. They get a massive
number of specifically targeted customers coming on to their stands
which can not fail to generate great sales results.’ Chris said, ‘It has
been a useful experience for us.'
We have got a lot of valuable feedback and suggestions for new WestonBoxes to add to the range, Watch this space!’The next ICHF show at the NEC is 24 – 27th March 2011.